In this project, we were challenged to refresh the Avis Preferred campaign. After our last project with Avis, we have been able to take the client outside their comfort zone. Gradually, they are giving us more flexibility to develop ideas that push the brand while staying aligned with their premium brand guidelines.

This time, we were inspired by the films Inception and 500 Days of Summer, where our talent daydreams about what it would feel like to become an Avis Preferred member. We portray the experience of being an Avis Preferred member, where customers become VIPs from the moment they use Avis services and step into the Avis station.

Avis Preferred is a loyalty program offered by Avis that provides customers with various benefits when using its services. This campaign yielded impressive results, with 53.5 million impressions and 333,000 clicks, leading to a 3% increase in daily quotes and an 8% rise in daily revenue and order volume.