Planning a holiday can often feel overwhelming — so much so that many people end up trying to recreate the holiday experience from the comfort of their own homes. Think makeshift beach setups, indoor camping, or cocktail nights in the living room.

In this humorous campaign, we tapped into those quirky, relatable moments where stay-at-home “vacations” go hilariously wrong. By highlighting these everyday attempts at escapism, we created a playful contrast with the simplicity and ease that Avis offers.

The message is simple: with Avis, going on holiday is easier than ever. Why settle for pretend getaways when the real thing is just a drive away?