A product launch lives or dies in the first image. For Smirnoff's new flavour line-up — Espresso, Fire, Lemon, Freeze — the brief was to make each one instantly recognisable, unmistakably bold, and ready to stop the scroll.

We shot it in a single day across two locations, splitting the work into two distinct languages. The first was pure product: clean, precise hero shots built to show off the bottle, the condensation, the colour of each flavour exactly as it should look on shelf and on screen. The second was lifestyle — models, energy, real moments — built to sell not the drink itself, but the night you'd be having with it in hand.

Two flavours meant two different moods to capture, each with its own colour story and personality, but all shot to sit together as one unmistakable campaign. Fast-paced, tightly scheduled, and built entirely around one goal: make people want to try all four before they've even finished reading the label.