Some products sell themselves the moment you see them. That was the brief for Baileys' 2025 flavour launch: Coffee Toffee, Cinnamon Scroll, and a collaboration with Toby's Estate Coffee, reimagining their signature blends as coffee-based cocktails.

Three flavours meant three distinct moods to build, each with its own colour story and personality, but all needed to sit together as one cohesive campaign. We approached it purely through the lens of product photography, treating light, styling and colour as the entire creative language. Warm amber tones and toasted textures for Coffee Toffee, soft cinnamon hues layered with texture for Cinnamon Scroll, and a richer, café-inspired palette for the Toby's Estate collaboration that nodded to its coffee-house roots.

Every asset was built around getting the drink to look exactly as it tastes: the condensation, the pour, the garnish, all lit and styled to match the personality of each flavour. The result was a full suite of imagery flexible enough to run across social, retail and campaign use, unified by one consistent aesthetic across three very different flavour stories.